Waitrose has opened a shop at its own farm The Leckford Estate. The supermarket chain wants to emphasise its green and healthy image…by Retaildetail
Waitrose underlines green image with The Farm Shop
Founder easyJet opens discount chain
Founder of easyJet Stelios Haji-Ioannou wants to start his own discount chain in the United Kingdom and plans on being even cheaper than Aldi and Lidl. The first location of easyFoodstore.com will be in Croydon in South-London…by RetailDetail
Reports makes case for digital connections with consumers
Supermarkets may yield higher sales if they invest in digital connections with consumers, according to a new report. Published by Barrington, Ill.-based Brick Meets Click, “Six Degrees of Digital Connection: Growing Grocery Sales in an Omnichannel World” . looks at the business case for investment in digital connections with shoppers …by The Packer
Novartis takes breast cancer campaign to Pinterest
Novartis has expanded its use of Pinterest, launching a new campaign on the social network ( Count Us, Know Us, Join Us) to raise awareness of advanced breast cancer…by PMLiVE website